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WHAT'S IT ALL
ABOUT???
It's probably easier to say what the show ISN'T! This show ISN'T your
typical, consultant-driven oldies show that only plays the same 300 songs over and over
until you are sick of hearing them. It ISN'T robot-radio with a personality-less host and
lots of liner cards. It ISN'T a show that tells listeners they can't request a song they
want to hear instead of the consultants choice.
What it IS, is a unique, weekly oldies radio program that caters to its base
of dedicated fans and regular listeners. It's different every week, with the ability to
draw from a playlist of over 12,000 titles! Its host, Mark Edwards, brings life,
personality and interaction to the show. It's an instant memory machine, and its fans are
loyal followers, with many listening from the opening intro to the close.
In a nutshell, the mission statement
could be summed up as: "It is our intention that at least once each broadcast, that
you will roll your eyes back, place your hand on your forehead and exclaim, 'wow, I
haven't heard this song in years!' "
Sock Hop Saturday Night is heard from
8PM - Midnight on WLNG, 92.1FM from Sag Harbor, Long Island, New York, and is currently
looking to expand its reach to other areas of the country. Requests make up a key portion
of the show, and are a major factor in the overall success of the program, something
Edwards' realized over 10 years ago when Sock Hop first debuted to thunderous reviews in
Connecticut.
If you want to find out exactly what
the fans (and some fellow broadcasters) think about the show, visit the fan's comments page and see their exact quotes for yourself. If
you think that your station or an oldies station in your area could use a quality program
with a proven 10 year track record like Sock Hop, please contact
Executive Producer Larry O'Neill and provide him with as many details as you can.
THE BEGINNING OF THE STORY.....THE GROUNDWORK AT HOME.
Mark's first exposure to the
music of the 50's and 60's came primarily from the listening and record buying habits of
his older brother Larry and mother Arlene. Elvis Presley and Roy Orbison were the
favorites of both, as well as material from Sam Cooke, Jackie Wilson, Fats Domino, Ronnie
Hawkins, Dion and many other artists. There were 45's all over the place, and Larry kept
them cranking on a Webcor record changer.THE FIRST RADIO ON-AIR EXPERIENCE.
That came in the fall of 1973 when Mark
decided to try to get a DJ shift on his High School radio station WCHS, at Central HS in
Bridgeport, Connecticut. His ingenuity and creativity quickly became well known throughout
the school. In December, he created an entire Christmas specialty show on a reel to reel
tape at home on a borrowed machine, complete with time checks. At one point during the
airing of this show, he stepped outside the studio to hear how it sounded on the air
signal through a receiver in the electronics department. The class teacher saw him
standing there, intently listening to his own voice on the air, and was subsequently
impressed by the effort put into the project.
In the mid 1980's, he was volunteering
his time as a Junior Achievement Advisor for the local radio station. One of the students
at the time was also on WCHS, and his ears perked up one day when Edwards re-told the
story. That student came forward to say that the radio station was still playing Mark's
tape every year at Christmas time! Possibly, they still are.
DISCO DOES THE
KINDEST DAMAGE.
For the most part, Mark's keen interest in oldies came from his disdain of Disco,
which had caused him to literally give up on the radio for about seven years. One day in
1983, he entered a popular record store in Milford, Connecticut, and to his surprise,
discovered that they had literally racks and racks of oldies 45's, new and reissues. He
casually gave a glance to some titles and found some that brought back memories of the old
homestead. He now looked through the selections with earnest, and by the end of his visit,
his purchase of $60 worth of oldies became the catalyst of his ever growing music
collection, and a hobby that hasn't stopped since.
THE FIRST DJ
GIG.
Mark's friend Gail had decided to hold a fund raiser dance for their local school
to acquire computers. Mark was brought on as the DJ for the event, and the dance was a
great success. At the time, he had just started working at the local AM station in
Bridgeport, Connecticut as a fill in board operator, and Gail suggested he try to sell
them on the idea of him hosting an oldies show. Although his ideas were rejected for three
years, he persisted and persevered and eventually got on the air.
DOO WOP
BECOMES THE NEW FOCUS OF ATTENTION.
Since his first day of collecting oldies in 1983, Mark also paid a lot of attention
to what was going on on the air, and got back to listening to the radio, specifically to
oldies stations. But it didn't take long for him to realize that all these stations were
playing all the same songs, and repeatedly. There was some variety, but it was minor, and
they simply stuck to the same "safe" records. Mark was now starting to become
disillusioned with the oldies market. That was until a fateful Sunday night in 1991 when
he tuned in for the first time to a show called The Doo Wop Shop with Don K. Reed on
WCBS-FM out of New York City. The sounds that came through the air that night completely
captivated Mark, and he became an ardent fan, writing down the names and artists of songs
he liked and would later go out to add them to his collection. It was at that point he
realized the basis for the show he wanted to put on the air.
So many so-called oldies stations just played the safe stuff, but what about a
50/50 mix of chart toppers and Doo Wop? He needed a niche like that to succeed, since his
station was an AM'er. Why would anyone listen to another "safe" oldies show on
AM when they could hear the same, worn out stuff on FM? They wouldn't, and Mark began to
formulize a specialty show that would attract an audience also looking for relief from the
same worn out oldies. Now he just had to sell this idea to his station.
THE ROOTS OF SOCK HOP
SATURDAY NIGHT.
For three years, Mark had all his suggestions for an oldies show firmly rejected.
However, at the time, this station had been deeply involved with "brokered"
radio shows, which is essentially selling one hour blocks of time to any amateur that
wanted to become an instant radio "star." Although all this programming was
relegated to the evening lineup during the week, one prospective client came along and
wanted to do such a show on Saturday evenings from 6-8PM. Mark saw his opportunity and
went to the Program Director again, this time with a new angle. "Since this show will
just turn people away for two hours, why not give me the chance to do my show afterwards
in place of the Mike Harvey show, since now no one will be listening to the station
anyway?" The PD agreed, and Mark was given the green light, and would have to be
ready to roll in just 10 days, on April 2, 1994, in time for the start of the ratings
period. Three days after the approval of Mark's show, the prospective brokered show client
changed his mind and withdrew his offer, as Mark had hoped. He now had a show, and without
the nonsense program leading into it.
WHAT'S IN A NAME?
What would he call the show? Mark had never thought much about that aspect of it,
and was in a bind now to come up with a name and fast. His solution once again showcased
his creativity. He took a piece of paper and wrote down the words of several things that
were popular during the fifties, and then torn them from the sheet to make little strips
of paper with these words. He then simply moved them around, looking for a phrase or group
of words that would suggest a name. After about two minutes, the words SOCK HOP SATURDAY
NIGHT lined up.
HISTORY BEGINS ON APRIL 2,
1994.
With the show format down and logistics worked out, Mark began his first show with
Fats Domino's BE MY GUEST as the opening theme song. The first full song played that night
was ROCK AROUND THE CLOCK by Bill Haley & His Comets. Another aspect of the show that
he knew would work was taking requests. The previous oldies show in that time slot with
host Mike Harvey was a nationally syndicated show, and it was just about impossible to get
through the request lines with a whole nation trying to dial in at once. Now you could
call Mark, get through AND get your song played, and it didn't have to be a
"safe" oldie. If it was in the collection, you would hear it.
In the winter of 1995, the PD came into Mark's office with some paperwork. He
reached out, shook Mark's hand and congratulated him. The paperwork he handed to him
clearly showed that Mark's reasoning paid off....it was the results of the latest ratings
period, and Sock Hop was at the top of the list.
Thus began a Saturday night tradition that grew and grew with each passing week,
gaining momentum and eventually topping the ratings charts for several books in a row,
until......
HERE COME THE
YANKEES.
In January of 1996, the show was going like gangbusters with fans and in the
ratings. However, also in January 1996, came the fateful meeting that would be the
beginning of the end. The station had become a New York Yankees affiliate and that they
would be carrying all their games beginning in April. Mark knew right that second that
this would mean his show would be interrupted severely, which meant a sharp loss of
listeners.
As expected, the ratings numbers began to slide. On nights when there wasn't a
game, the audience was meager in numbers. In addition to this, the station also carried
UCONN HUSKIES Basketball games during the winter. Although these interruptions were much
fewer in number, they helped to bring about the end when combined with the Yankees factor.
THE ARRIVAL OF MORE SPORTS.
By 1998, the show listenership was off by quite a bit, and there would be more
sports news around the corner. A local, minor league baseball team had come to town, and
now these games were also being carried by Mark's station. Almost every summer Saturday
night was now affected.
And in January of that year, it was announced that the station would also carry the
games of the new minor league hockey team in town, meaning the show would be competing for
air time with games from two baseball teams, those of a hockey team and a basketball team.
After checking all the proposed schedules of all these teams, Mark learned that he would
have less than 10 full shows out of a 52 week broadcast year. It was time to bring a
graceful end to this remarkable show.
THE "FAREWELL"
BROADCAST.
Mark decided to bring the show to a close with dignity, rather than let it flounder
by the lack of available airtime. He announced that the show would end on the 6th
anniversary, April 1, 2000. With invited guests on hand and fans calling in from all over
the country (and even the UK), "Goodnight My Love" played out for the last time
following a taped montage of well wishes from loyal fans. A sad night indeed.
SOCK HOP IS REBORN.
In early January, 2001, Mark was called in and asked to bring Sock Hop Saturday
Night back to the station's lineup. They had decided to drop the local baseball and hockey
broadcasts, which meant a broadcast calendar with just a handful of sports affected
Saturday nights. On January 20, 2001, Sock Hop Saturday Night returned to the Bridgeport
airwaves.
The show slowly
regained some of the momentum it possessed in previous years, but it was also obvious that
the audience could never be totally rebuilt. However, after time, the show gained legions
of new fans and was back to topping the ratings charts. Things were looking up, but it was
apparent it would just need some time to complete the process.
SOMETHING NEW HAS BEEN
ADDED.
Namely, an Associate Producer. Larry O'Neill and Liz Murphy had been keen fans of
the show since 1995, and were as glad as any other fans, perhaps more so, that the show
was back on the air. Larry contacted Mark with an offer to help with the show and assist
in any way he could. In June of 2002, Larry O'Neill became a permanent and integral part
of the show. Besides working the request phones, he also helped with computer applications
for the website and software that proved to be invaluable for executing all the requests
coming in. Larry became Executive Producer in August of that year.
THE SECOND DEMISE.
2003 would prove to
be less than a monumental year for Sock Hop. That summer it was announced that the station
would once again be carrying the broadcast games of the local hockey team. Again, Mark
looked ahead and checked the schedules, and from November 2003 - April 2004, there would
be only one single Saturday night when there wasn't a game. Once again, the show would be
seriously affected, and this time Mark wasn't sure about how to maintain the audience he
had just rebuilt.
Then, on September 6, Mark and Larry, along with Mark's neighbors Jim and Ingrid,
planned a remote show from Mark's back yard. At first, the plans called for a handful of
friends to join the outdoors show, and some pizza would be delivered. However, Jim and
Ingrid stepped up to the plate and offered to do it as a BBQ instead. Close to 30 invited
friends showed up for a beautiful Saturday evening under the stars. Food, fun and great
music. It was a unique live radio show, and another success story. It would unfortunately
also be the last Sock Hop broadcast on the station.
On Thursday, September 11, 2003, upon reporting to work that day at 3PM, Mark was
called into the PD's office along with the H.R. department head. Due to budget cuts and
other internal reasons, Mark was released from the employ of the station. It was a
friendly departure, no bitter words, no explosive exchanges. Mark emptied his office
between visits from shocked and saddened co-workers. It took two complete days to remove
all his personal belongings and his vast record collection.
THE NEW SOCK HOP SATURDAY
NIGHT.
MARCH 6, 2004: SOCK HOP IS BACK and doing better than ever on its new home at WLNG
92.1 FM, Sag Harbor, Long Island, New York. America's first true oldies station has been
operating strictly oldies since 1963, with Paul Sidney at the helm every step of the way.
Mark Edwards and Larry O'Neill were given the same creative license and freedom to bring
Sock Hop to Long Island intact and complete, just as it was for nearly ten years on
Connecticut's airwaves. would like to personally thank Paul for them to be part of such a
prestigious team.
In the summer of 2004, WLNG announced that it would resume its internet
streaming audio of all its programming, making Sock Hop Saturday night available to oldies
fans across the country and around the world. Some remote locations checking in to the
show have included Kent, UK; Manila, Philippines; Melbourne, Australia; Brasilia, Brazil,
and those are just the ones we know about.
THE SECOND ANNUAL
SOUTHAMPTON LIONS CLUB/WLNG OLDIES SPECTACULAR, AUGUST 28 2004.
Mark was selected to act as Master of Ceremonies for this great show,
featuring Kenny Vance and The Planotones, The Excellents and Frankie Lymon's Legendary
Teenagers. This was indeed a great honor bestowed upon Mark, whose tenure at the station
was less than 7 months! His performance was so highly regarded that the promoters and
organizers of the event approached him directly after the concert was over and expressed
their deep desire to return again in the same capacity for the next show, scheduled for
August 13, 2005.
A BROADCASTING
MILESTONE FOR SOCK HOP SATURDAY NIGHT....500 BROADCASTS!
On September 20, 2004, Mark Edwards and Larry O'Neill brought SHSN to the
docks of Captain's Cove Seaport in Bridgeport, Connecticut to get the show out to the fans
for the taping of the 500th show. It was a great night with perfect weather and an
enthusiastic crowd that came out to sing the praises of WLNG and SHSN. The show was
broadcast on WLNG on September 25, 2004. 500 shows may not seem like a lot, but one must
remember that the program airs only once a week, and has spanned more than a decade in
time.
ANOTHER BROADCASTING
MILESTONE FOR SOCK HOP SATURDAY NIGHT, THE FIRST ANNIVERSARY ON WLNG!
March 5th 2005, and
an open house at the Sock Hop studios for specially selected guests and friends as the
first anniversary came along ever so quickly. However, that night a snow storm started
about two hours before the open house began, and just a handful of die hard friends made
the event. But it was a great night, and great way to celebrate a milestone on a great
station.
ANOTHER BROADCASTING
MILESTONE FOR SOCK HOP SATURDAY NIGHT, THE 11th BIRTHDAY OF SOCK HOP!
April 2, 2005 will
mark the exact day that Sock Hop began in Connecticut 11 years before in 1994. More
celebration activities are planned for this event.
And so it goes. Mark Edwards and Sock
Hop continue to bring joy to oldies fans around the world as well as continuing to
dazzling the skeptics. Keep listening as the show grows and reaches new audiences and
brings back memories to those people who lived during the era of the greatest music ever
recorded, the Sock Hop era.
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